What Is Inbound Marketing?
Inbound marketing is about delivering solutions and opportunities that have a positive impact on people and your business. So, how do you do that?
An inbound marketing strategy can include a number of different channels and types of content to attract prospects and customers to your website. But inbound marketing is just one part of a larger movement in the business world. It's the foundation for the idea that it's not enough to just attract people to your website; you have to continue to help, support, and empower them well after they become a customer. That's how your business grows -- by keeping Marketing, Sales, and Service constantly focused on how to help current and future customers.
We call this the flywheel, and the philosophies of inbound permeate and accelerate that flywheel -- from Attract, to Engage, to Delight -- to help your business grow faster, and better.